Welcome to Travel
role
Lead Designer
Scope
UX/UI (Website) Design, Visual & Graphic Design
Industry
Travel & Hospitality
Timeline
2023-2025
introduction
Welcome to Travel gives young international travellers a warm start in Australia – helping them get set up with essentials while showing them the country through group tours that explore its iconic and lesser-known destinations.
I partnered with their team to elevate their digital presence by redesigning the marketing website, building the Resources site, and refreshing digital presentations and brochures. My goal was to create a clear, cohesive, and approachable experience of Welcome to Travel across all touchpoints.
objectives
Modernize and unify the marketing website for clarity, usability, and brand consistency
Build a scalable Resources site to help travellers easily navigate long-form guides and tips
Refresh digital presentations and PDF brochures to make content more digestible and visually cohesive
Ensure all digital touchpoints feel approachable, welcoming, and consistent with the brand
The Process – UX/UI DESIGN (WEBSITE)
guiding travellers with clarity among the chaos
To help travellers explore and book Welcome to Travel’s offerings more easily, I redesigned the marketing website with cleaner layouts, consistent branding, and clear calls to action. I developed a scalable visual system with reusable modules to keep the site flexible for future growth. For the Resources site, I created a personalized log-in wiki with a card-focused dashboard and sticky table of contents, turning long-form guides into a clear, approachable experience.
The Process – Tour Presentations
bringing tours to life – slide by slide
The client requested their outdated tour presentations be migrated from Google Slides to Canva to enable higher-quality, polished designs that fully implement their branding. Once in Canva, I restructured the content and flow to make information easier for travellers to follow and added animations, high-quality imagery, and branded elements to enhance engagement. The result was a set of presentations that felt polished, on-brand, and built excitement and trust.
The Process – Tour brochures
turning guides into beautifully readable experiences
To improve readability and visual appeal, I redesigned the brochures with better spacing, hierarchy, and imagery. The result was brochures that were easier to digest, visually cohesive, and aligned with the overall Welcome to Travel experience.
an engaging brand experience that gets travellers excited to explore Australia
As Welcome to Travel experienced rapid growth, their digital presence needed to reflect the same thoughtfulness, care, and value found in their tours and services. The redesigned website clearly showcased their range of offerings through engaging layouts and intuitive navigation, helping travellers understand what was available and feel excited about exploring Australia. The result was a cohesive, approachable experience designed to inspire confidence and encourage travellers to book a tour.
The founder was genuinely pleased with the outcome of the website redesign and the ongoing design work we collaborated on – and was always impressed by my skills in project management. He shared that beginning our design partnership was one of the highlights of his year, reflecting the strength of our collaboration and our shared commitment to improving the Welcome to Travel experience.
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