Squarespace
Print
Freelance Work
Five Sense Collective
Introduction
From November 2020 to February 2021, I lived on the beautiful Salt Spring Island located in the Gulf Islands region of British Columbia, Canada. During my time there, I met some incredible people – all of which were endlessly inspiring in so many ways. Kirscha Cramer, the founder of Five Sense Collective, an L.A based multi-sensory wellness company, was one of my roommates. She saw value in utilizing my design expertise for her business, and we’ve worked on a few projects together ever since.
The Process
the breathwork ceremony training manual
Five Sense Collective has had a recent focus on expanding their mentorship offerings, and have partnered with Bryant Wood to offer Breathwork Ceremony training to students. With this new offering, Kirscha reached out to me to design the new Breathwork Training manual – which is a printed guide given to the students during the training to learn course material, and keep notes and findings.
With the new Breathwork Training manual, I was able to have a lot of design freedom expanding on the structure, look, and feel of the already existing Sound Ceremony Training manual. Keeping within the brand guidelines, I applied their current typography, colour, and imagery styles in a way that evokes the peaceful, flowy, spacious energy that Five Sense Collective embodies.
I really wanted this manual to be as simple to navigate as possible, so that the instructor could reference specific pages while they were teaching and so students can quickly and easily follow along and go back to find things when they need to. With this in mind, I ensured the layout was easily scannable – focusing on text hierarchy and giving elements lots of space to breathe. I also introduced a footer at the bottom of each page, including the section title along with page numbers so pages can be easily referenced. Visual elements have been created to support the brand identity and course content.
The result is a design with both students and instructors in mind. The instructor can feel good that all of their course material is easily digestible, accessible, and beautifully laid out. And, students can feel good about the course they’re taking because the matter in which they’re recieving information is easily digestible, accessible, and beautifully laid out… 🙂
The Process
five sense collective academy site updates
The new Breathwork Training mentorship program being introduced to the Five Sense Collective Academy meant that it needed a way for people to learn about and sign up for the course. Using the Squarespace platform, I was tasked to design and build the Breathwork Training landing page and make updates to the Sound Ceremony Training + FSC Academy pages to reflect it.
For these page builds, I started my work in a design program, like Figma, to plan out how information will flow and how elements will work with one another – keeping in mind any restraints from the Squarespace template the site was currently using. This also allows the client to review and approve designs before they’re actually developed, saving time and effort in that phase.
The Process
The FSC Academy page has been updated to feature a section where users can see any upcoming trainings, and be able to direct to those pages to learn about and register for them. The page also includes information about the instructors, what students can expect, and all of the different offerings. Testimonials finish off the page by building credibility, trust, and excitement around what the courses can offer potential students.
The Breathwork Training and Sound Ceremony Triaining pages were designed to give students a detailed look of what they can expect from the course, and entice them to sign up for the upcoming training. The information architecture has been carefully thought about and organized in a way that makes it easy to read and understand what’s needed to register, and the layout designed to reflect the light, airy feeling of the Five Sense Collective brand.
“As a small business owner, I greatly appreciate collaborators that take time, patience, and energy to complete a vision. Nicole is an absolute pleasure to work with. She’s professional, enthusiastic, and meets timelines while delivering beautiful work. I love her ideas and creative vision. Could not have better things to say, I highly recommend her.”
The Result
an engaging website experience that gets travellers excited to explore Australia
Welcome to Travel is experiencing rapid growth, and it warranted a website that mirrors the remarkable thoughtfulness, care, and value they invest in their tours and services. The newly designed website effectively showcases their extensive offerings in engaging ways, igniting excitement among travelers about exploring Australia. Ultimately, the website aims to inspire travelers to book one of Welcome to Travel’s exceptional tours across the
I’m pleased to share that Darryl was genuinely delighted with the outcome of the website redesign. He even mentioned that collaborating on this project was one of his highlights of 2023, which speaks volumes about our partnership and shared dedication to enhancing the Welcome to Travel experience.
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