Great Oak Manor
Great Oak Manor is a luxury boutique hotel overlooking the Chesapeake Bay (in Chestertown, Maryland USA) offering breathtaking views, uncompromising service and place where a focus on connection & reconnection, learning and wellness results in exceptional experiences that make getaways more memorable.
During my employment at Wallop, I spearheaded a pivotal project that concluded in February 2023. Entrusted as the primary designer, I collaborated closely with our Lead Designer to elevate the Great Oak Manor brand identity and redesign its outdated website. My focus centered on infusing the brand with a contemporary, fresh aesthetic while ensuring the website’s design aligned seamlessly with its renewed identity and future goals.
![](https://afterspell.com/wp-content/uploads/2024/02/GreatOakManor_ProjectImage1@2x.webp)
breathing in new life with fresh branding
After meticulously reviewing the Discovery document and understanding the essence of Great Oak Manor along with our clients’ aspirations for the hotel’s future, I discerned key elements that encapsulated this vision and translated them into a cohesive style tile. Presenting the client with several options, we collectively agreed that the style tile named ‘Radiant Warmth’ embodied the perfect blend of freshness, luxury and homeliness.
![](https://afterspell.com/wp-content/uploads/2024/02/GreatOakManor_ProjectImage2@2x.webp)
applying “Radiant Warmth” to the website UI
![](https://afterspell.com/wp-content/uploads/2024/02/GreatOakManor_ProjectImage3@2x.webp)
implementing modular design to make handoff a breeze
![](https://afterspell.com/wp-content/uploads/2024/02/GreatOakManor_ProjectImage4@2x.webp)