Welcome to Travel
In anticipation of my Australian adventure, I eagerly signed up for Welcome to Travel‘s acclaimed Welcome to Melbourne tour. Even before setting foot in the Land Down Under, I proactively reached out to Welcome to Travel, expressing my expertise as a Visual Designer and my keen interest in enhancing their website. Fate intervened when Darryl, one of the co-founders, became my tour guide during Welcome Week. Through our encounter, a friendship blossomed, and I was offered a freelance opportunity to revamp their website design.
![](https://afterspell.com/wp-content/uploads/2024/02/WelcomeToTravel_ProjectImage1@2x.webp)
a project is only as good as the project management
I believe the only way a project is going to be successful is if you set it up for success. I pride myself on staying ultra organized and on top of my projects by using tools to help me. As a freelancer, I love using Bonsai to create contracts and invoices for my clients. Asana is my favourite project management tool – where I can create tasks, organize them into categories, assign due dates, and keep all task status’ and communication with my client in one place. I use Asana in conjunction with Harvest Time Tracker, so I can track every single minute of my time and know how long it takes me to do certain tasks, which helps me invoice the project properly and understand budget for future projects.
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working with the power of Elementor
Welcome to Travel already had a solid brand built out, so I was expected to work with and implement their brand guidelines to give the website a fresh look and feel. I did introduce a new beautiful sage green colour to use for link text and since the yellow they were using wasn’t accessible in this instance. The sage green integrates beautifully into their colour palette, and was used sparingly as an accent colour throughout the site. I also introduced some new font weights and styles using their current typefaces – just new ways of using their existing typography to bring new life into the brand and establish better text hierarchy.
The Welcome to Travel site is hosted on WordPress, using the incredibly powerful Elementor plugin. As a designer, Elementor is a joy to work with. It gives me the freedom to design pretty much anything I can imagine without code, but works exactly how code would. There weren’t many limitations I had to work with, but I wanted to keep the design as simple as I could while still making it beautiful and effective so Darryl can easily update the site himself without my help for years to come.
![](https://afterspell.com/wp-content/uploads/2024/02/WelcomeToTravel_ProjectImage3@2x.webp)
implementing modular design
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![Darryl Newby](https://afterspell.com/wp-content/uploads/2024/02/TestimonialImage_Darryl2@2x.webp)
an engaging website experience that gets travellers excited to explore Australia
Welcome to Travel is experiencing rapid growth, and it warranted a website that mirrors the remarkable thoughtfulness, care, and value they invest in their tours and services. The newly designed website effectively showcases their extensive offerings in engaging ways, igniting excitement among travellers about exploring Australia. Ultimately, the website aims to inspire travellers to book one of Welcome to Travel’s exceptional tours across the country.